Methodology

How your LeadLeak Score works

One clear number, from 0 to 100, built from the exact places a customer decides whether to trust you, or move on to the next result.

The Score

One score, from what customers actually judge

Your LeadLeak Score rolls up several review areas into a single 0-100 number. Each area is scored the way a real visitor experiences it, then weighted by how much it influences whether someone calls, books or leaves. The score is a snapshot, a starting point that tells you, at a glance, where the biggest leaks are.

Sample: 64
0-49
Critical
Leaking customers in several places at once.
50-64
Leaking
A solid base, but quietly losing leads.
65-74
Decent
Mostly there, with clear quick wins left.
75-100
Strong
Working well, fine-tuning territory.

The sample marker sits at 64, the same score as our example reports. Most local businesses we review land in the 50-74 range.

A beam of light splitting through a glass prism on a dark surface

The LeadLeak Score

Six moments, one clean number

Your score works like light through a prism. One clean number up front, split behind it into the six moments that decide whether a customer calls you or the next result.

View the sample report
The Inputs

What goes into the number

We review the moments that decide whether a visitor becomes a paying customer, all from information that’s already public. We never log in to your website, accounts, analytics or dashboards.

Website & First Impression

Whether your message, headline and layout make it instantly clear what you offer, and where.

Mobile Experience

How easy your site is to read, tap, call and book from a phone, where most local searches happen.

Google Profile & Reviews

Whether your profile looks complete, active and trustworthy, often the first thing customers see.

Reviews & Trust Signals

Whether your ratings, replies and proof of credibility are visible where they build confidence.

Local Search Findability

Whether you show up when nearby customers search for what you do, not just your business name.

Contact & Lead-Capture Flow

How easily a ready customer can actually reach you, tap-to-call, short forms, a clear next step.

Conducted by us, supported by advanced AI

We personally conduct every audit, supported by advanced AI technology, and read, check and finish every report before it reaches you. The score gives you the shape of the problem at a glance; the report explains it in clear, simple language, in priority order.

Honest Limits

What the score is, and isn’t

What it is
  • A clear, prioritized snapshot of where you’re losing leads.
  • Based on what’s publicly visible at the time of review.
  • A practical to-do list you, your team or your web provider can act on.
What it isn’t
  • A guarantee of leads, rankings, bookings or revenue.
  • A permanent grade, websites, profiles and reviews change often.
  • Legal, financial or other professional advice.

See it on a real example

Walk through a full sample report and watch the score break down area by area, then run one for your own business.